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Team
About Us
Lifeforce GmbH, based in Küssnacht am Rigi, Switzerland, is dedicated to the promotion of physical well-being. It specializes in the development, production and distribution of high-quality parapharmaceutical products in the fields of cosmetics, sun protection, food supplements and micronutrients.
Lifeforce sets the highest standards for its products and the ingredients it uses. It selects them carefully and subjects them to regular quality tests. The products are manufactured in Switzerland and the EU and distributed worldwide. In Switzerland, they are available in pharmacies and drugstores as well as via the webshop www.lifeforce.ch.
You can obtain the Lifeforce media dossier here.
The Lifeforce Team
JÜRGEN
MANAGEMENT
“Lifeforce is a Swiss family business built with expertise and great dedication.” Origins. When I took over Lifeforce more than 20 years ago, I built on formulations developed by biologist and pharmacist Dr. Linherr. After decades of dedication, we now serve a growing customer base in Switzerland and beyond – people who value healthy protection and care. Commitment. Lifeforce aims to enhance quality of life in sport and leisure sustainably. As an independent family company, we ensure that our products and services meet the highest standards and offer our specialty retail partners exceptional quality, service and value. Outdoor. Movement and outdoor sports are part of my life – in the mountains hiking or skiing, on the golf course, or sailing on Lake Lucerne and the world’s oceans.
ALEXANDER
KEY ACCOUNT MANAGER SWISS GERMAN REGION
“Lifeforce convinces on every level. The loyalty and satisfaction of our customers are the best proof of that.” Commitment. As a family business, we work as a close-knit team. We are deeply committed and fully convinced of what we do. Speciality retail partners sense that: they value our expertise, flexibility and reliability. Outdoor. For many years I was devoted to indoor sports as a handball goalkeeper and coach. With Lifeforce, my passion for the outdoors truly began. Today I feel at home on bike trails, ski slopes and the tennis court.
SEVERIN
CEO
“Lifeforce stands for high-quality functional products for sport and family, free from harmful ingredients for people and the environment.” Vision. Together with our team, we are continuing the Lifeforce success story into its third generation – with commitment, authenticity and trusted partnerships. Commitment. Lifeforce remains a Swiss family business: independent, responsible and focused on quality and innovation. We believe in honest products and that true quality never requires compromise. Outdoor. I recharge in the sun – skiing, cycling or hiking and travelling with my family. With SENSOLAR and ZEROBITE, we’re always perfectly protected.
MARKUS
SALES MANAGER WESTERN SWITZERLAND
“Lifeforce offers exactly the protection active people need. As an enthusiastic athlete, I know how important that is.” Commitment. Raised in a family of athletes in Magglingen, I’ve always been active – in triathlon, football, mountain biking, road cycling, running, skiing and swimming. Reliable sun protection is essential for any outdoor activity. Lifeforce convinces me with quality I’ve tested myself. Passion. I bring this conviction into my work. Pharmacies and drugstores know they can rely on our premium products. My goal is to share my enthusiasm for Lifeforce and support our partners in achieving excellence – in sport and leisure alike.
JANINE
Sales Manager
“Sensolar offers reliable, functional sun protection for active people – in everyday life, during sports, when traveling and wherever you are outdoors.” Through my experience in sales, I know how important personal relationships, trust and partnership-based cooperation with specialist retailers are. Sensolar stands for Swiss quality, clear product features and practical usability – values I represent with conviction. Movement and outdoor activities are an integral part of my life. As an active handball player, I know the demands placed on effective sun protection from personal experience – in training, during leisure time, when traveling or at the beach. Outdoors, I recharge my energy – Sensolar accompanies me reliably.
JESSICA
SALES SUPPORT
“Smooth order processing is key to customer satisfaction.” Commitment. In my role, I ensure orders are processed quickly and reliably so customers receive their products on time and in perfect condition. Outdoor. Activity is part of my life – formerly on the curling rink, today on family bike trips. At Lifeforce I can combine my passion for quality products with my organizational skills to support our team.
INES
Office & Project Manager
“With a degree in Food Science from ETH Zurich, I bring a strong scientific background as well as broad experience gained in consumer goods SMEs and the nonprofit sector. In my role as Office & Project Manager, I help keep things moving across Sensolar – from sales support and customer service to marketing and communications, project coordination and event organisation. What I value most are the variety of my role, the short decision-making paths and the close collaboration within our small, tight-knit team. Outside work, I am a mother of two grown-up children and enjoy staying active, reading and discovering new places through travel. Sensolar has been a trusted companion on many of my adventures for years.
MONIKA
FINANCE & CONTROLLING (FIDUCIARY WITH FEDERAL CERTIFICATE)
“Experiencing Lifeforce live at promotions and sporting events is always exciting – it’s inspiring to see people’s positive reactions.” Commitment. Lifeforce is built not only on unique formulations but also on strong team spirit. I handle the numbers and also take part in events promoting our products – seeing their success is highly motivating. Outdoor. I’m outdoors even when the sun isn’t shining – skiing, biking, hiking, horseback riding or sailing. I am and always will be an active person.
MUKI
Mascot
“I’m Muki, and I regularly join Ines at the office. As Sensolar’s mascot, I make it my mission to keep spirits high. My key responsibilities include giving everyone a warm welcome, keeping a close eye on break times and carrying out regular patrols around the office. I like to be wherever the action is. With my calm nature, charming personality and loyal gaze, I have long since become an indispensable part of the Sensolar team.
